Aurubis Strategy

Strategy update: Aurubis Performance 2030. Forging resilience. Leading in multimetal.

Following intensive market analysis, expert consultations, and consideration of global megatrends, Aurubis has set itself an updated strategic focus for the next five years: Aurubis Performance 2030. Forging resilience. Leading in multimetal.

Markets are developing fast

Aurubis is committed to strengthening its leading position as a copper and multimetal producer, setting industry standards in sustainable and efficient production.

Aurubis stands at the epicenter of a structural surge in demand for copper and multimetal. Driven by disruptive technological advancements through electrification, AI and advanced tech and the modernization of the energy infrastructure as well as geopolitical shifts including a changing security architecture, the demand for metals is accelerating. Aurubis’ smelter network, recycling expertise, and ability to process complex raw materials give it a unique role in meeting these structural needs.

We master complexity

With 20 metals and elements in our portfolio and leading copper positions, our unmatched processing capabilities and technological excellence make us unique globally. We can process complex raw materials like no one else, operate a rock-solid business model, lead in sustainability with a carbon footprint well below global average, offer innovative circular solutions, and provide fully integrated copper production. These strengths secure our role as a partner of choice in a resource-constrained world

Sustainability Leadership, Performance Culture, Financial strength – three distinctive enablers

To continue delivering exceptional results, we build on our solid foundation. At our core, we are a sustainability leader – lowest waste, highest metal recovery, low CO2 footprint, high recycling content, and extensive Copper Mark certification are hallmarks of that. Our people are paramount. The metal world envies us for our extensive expertise and exceptional colleagues. We are further reinforcing our performance culture by promoting personal responsibility, transparency, and a shared understanding of our goals to cultivate a high-performance team. The strategy is both an economic roadmap and a cultural catalyst. Our outstanding financial strength makes us a reliable business partner and robust even in challenging market phases.

We transform from a position of strength

But the world around us is rapidly changing and metals are right at the center of this transformation. Technology innovation is in unprecedented territory with artificial intelligence and smart tech exponentially increasing metal demand. We are in the midst of a global investment wave into energy and infrastructure. Modernizations and the electrification of everything are reshaping demand and creating what many call a structural super-cycle for metals. Further, geopolitical realignment accelerates the need for security of supply: reshaping trade flows, re- or near-shoring production, and making raw material access a matter of strategic independence. Critical raw materials like copper, nickel and tin are becoming important strategic assets for national sovereignty. This is the world Aurubis is navigating - one where metals are indispensable for resilience, technology, and growth. Increasingly complex market and regulatory dynamics and shifting customer demands require not just resilience – but intentional transformation. From a position of strength, Aurubis is adapting proactively. This opens new opportunities to emerge from this even stronger.

Strong emphasis to deliver value from investments

With Performance 2030, Aurubis has sharpened our strategy execution to maximize impact. We are doubling down on our core business and deprioritizing activities that have little synergies with our core business. Project prioritization is now more selective, with investments directed toward initiatives that offer strong value creation and strategic alignment. We’ve raised the bar for new strategic projects, applying stricter thresholds and a sharper risk lens. Our asset approach emphasizes strict CapEx discipline. Execution has been strengthened through focused resource allocation and best-practice project management, including structured learnings from past projects. We continuously optimize our project and asset portfolio to enhance Aurubis’ competitive edge.